From the category archives:
There’s a palpable change in the air this month. A year after Lehman’s collapse, it feels like the market forces have finally pushed Play, taking us out of our prolonged Pause. The steady stream of acquisitions (Disney/Marvel, Adobe/Omniture) as companies seek to broaden their businesses, the Dow and NASDAQ at highs not seen since last October, [...]
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Two long-established brands recently took the tack of dropping the nouns from their names: Pizza Hut and RadioShack – which are now known as The Hut and The Shack. Here’s why one find success through the name change and derivative market opportunities, and one won’t. By morphing from Pizza Hut to The Hut, the new [...]
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From leaks last evening, it is sounding like the Microsoft/Yahoo search deal is done, as I’d suggested in an earlier post. Combined, the Yahoo and Microsoft search business will command 30% market share of search – a credible number 2. There is still, what I would term, a lack of clarity around core product focus [...]
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Was this Microsoft’s bing strategy all along: Hire Yahoo Search braintrust Rebrand Live Search Focus on algorithms, presentation tweaks and tools. Throw the Kitchen Sink at it. Somewhere between 50 and 100 million into a scorched earth launch and marketing strategy to see if it moves the market share the needle. Try and buy users through [...]
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