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Was this Microsoft’s bing strategy all along:
Hire Yahoo Search braintrust
Rebrand Live Search
Focus on algorithms, presentation tweaks and tools.
Throw the Kitchen Sink at it. Somewhere between 50 and 100 million into a scorched earth launch and marketing strategy to see if it moves the market share the needle. Try and buy users through cashback incentives.
If yes – [...]
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It’s been intriguing following the long expected bankruptcy of GM today. While the coverage has been substantial… there is no doubt the long decline and demise breakup of a 100 year old icon of industrial power, with the continued destruction of Americans’ livelihood from fallout of GM and it’s vast supply system, makes June 1, [...]
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It’s hard to consign a once vibrant and innovative company to the technology graveyard, but Motorola is clearly in a death spiral. The company that brought us the StarTAC and DynaTAC cell phones, 6800 and 68000 series microprocessors that powered early Apple, Atari, and Amiga personal computers, invented Six Sigma quality standards, introduced the first [...]
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I recently read Adrian Slywotzky’s The Art Of Profitability. Simply put, it’s one of the best business books I’ve ever read. In it, Slywotzky frames a 23 week tutorial in the various models of profitability between a hypothetical expert and his student. The models range from Multi-Component Profit, such as Coke – where products are [...]
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