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Ironman

This morning we officially announced that fortyninegroup is the new Sponsorship Sales and Strategic Marketing provider for Set Up Events. Set Up Events was founded in 1994 by Bill and Lynda Scott. Bill has an extensive history in endurance sports and events. In the early ’80s, he worked at Southland Corporation, then owners of the [...]

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8:36:13

November 22, 2010

in Technology

Huge performance at Ironman Arizona yesterday (11.21.10). Chrissie Welllington, 3xIronman World Champion set a World Record time for women at an Ironman sanctioned event. 8:36:13 – broken down into splits means 51:56 for the 2.4 mile swim, 4:47:06 for the 112 mile bike ride and an unbelievable 2:52.55 marathon run. And what does an 8:36:13 [...]

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My much-beloved 2008 Specialized S-Works finally packed it in about 10 days before Ironman Florida. Seen here, during an IM race in 2008, the bike was extremely fast and I continued to get faster with it over the 2.5 years of riding it. But 10,000 miles and the extreme South Florida conditions of heat, salt [...]

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My post last week about recent issues with World Triathlon Corporation was written before last Saturday’s Ironman 70.3 Miami. I didn’t race in that event for a couple of reasons. First, I was previously committed to Ironman Florida. Second, I had done a couple of races put on by Paramount Productions, the race director/production/promotion company. [...]

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Interesting times for the World Triathlon Corporation, owners of the Ironman brand. As 1) a repeat Ironman competitor myself, at both full (140.6) and 70.3 distances, 2) a professional who works with brands everyday and 3) respects the Ironman brand… although I don’t have it tattooed on me… it’s intriguing to watch the stumbles made [...]

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It’s always music that serves as a constant reminder of who I am, what and why I do what I do. Sure, a beautifully designed and executed website or consumer product, any buildings by the two Franks (Gehry and Lloyd Wright) and Paul Rudolph, the works of Miro, Pollock and Rothko will always stop me [...]

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11:00:13 – Ironman Florida

November 11, 2009

in Sports

This past Saturday, I competed in the Ironman Florida event in Panama City. It was my second IM distance race (2.4 mile swim, 112 mile bike ride, 26.2 mile run). I managed to set a new PR of 11:00:13 and knocked 20 minutes off my time at an IM distance from October 2008. Overall, I was [...]

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The Joe Bonness Effect

October 8, 2009

in Sports

Ironman events are somewhat unique in sports. You get to share the starting line with, and compete against the best triathletes in the world. Imagine tipping off against LeBron James, being on the Vikings offensive line with Brett Favre, or feeding a breakaway pass to Sidney Crosby. You get the idea. This Saturday, in Kona, where the [...]

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